Posts by Ingeborg Houston
How Working Together Makes the Season More Meaningful
How Working Together Makes the Season More Meaningful The holiday season is a make-or-break time for many small businesses. Shoppers are ready to spend, but they’re also pulled in countless directions—online sales, big-box discounts, and time constraints that make convenience one of the biggest factors in their spending. The best way to rise above the…
Read MoreSummerWinds Nursery – Cultivating Community and Green Spaces in Dublin, California
SummerWinds Nursery – Cultivating Community and Green Spaces in Dublin, California Tucked in the heart of Dublin, California, SummerWinds Nursery is far more than a traditional garden center—it’s a community hub for garden lovers, novice planters, and seasoned horticulturists alike. With deep roots in California’s gardening culture and a dedication to high-quality plants, expert advice,…
Read MoreCalChamber Vote Record: Major Bills 2025
CalChamber Vote Record: Major Bills 2025 Article reprinted with permission from CalChamber. This report for the first year of the 2025–2026 legislative session focuses on California legislators’ votes on California Chamber of Commerce priority bills. This is the 51st vote record the CalChamber has compiled in response to numerous requests from member firms and local…
Read MoreNew Report Shows PAGA Reforms Already Delivering Promising Results for California Employers
New Report Shows PAGA Reforms Already Delivering Promising Results for California Employers Reprinted with permission from CalChamber California’s landmark 2024 reforms to the Private Attorneys General Act (PAGA) are already showing positive results for employers and employees, according to a new report released by four of the state’s leading employment law firms. Read the report here.…
Read MoreTrust Comes First: Why Growth Depends on Keeping Promises to Customers and Teams
Trust Comes First: Why Growth Depends on Keeping Promises to Customers and Teams Growth today is not just about getting noticed; it is about being believed. Whether you are serving customers, leading a team, or managing community relationships, trust has become the foundation that every other result rests on. The Shift from Attention to Assurance…
Read MoreA Small Business Survival Guide for the Holidays
A Small Business Survival Guide for the Holidays We’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year.…
Read More10 Intentional Ways to Get a Jump Start on Holiday Revenue
10 Intentional Ways to Get a Jump Start on Holiday Revenue Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and…
Read MoreIt’s the most meaningful time of the year — Small Business Season!
It’s the most meaningful time of the year — Small Business Season! November 1st – December 31st, 2025 This holiday season, let’s make sure every purchase has a purpose. When you choose local, you’re investing in more than a product or service. You’re powering dreams, jobs, and the places that make our community feel like…
Read MoreThe Hidden Cash Sitting In Your Business (And How to Find It)
The Hidden Cash Sitting In Your Business (And How to Find It) A Guide to Recovering Revenue You Didn’t Know You Were Losing When was the last time you reviewed your business subscriptions? From software to streaming services, you could have hundreds of dollars out there that you had forgotten about. That’s money that’s been…
Read MoreHow to Fix Your Elevator Pitch
How to Fix Your Elevator Pitch Think of the person in your circle (even tangentially) who comes to mind when you read the word, “boring.” Who is it? Now ask yourself why you think they’re boring. It’s your opinion, right? Maybe all they do is talk about sports or maybe when you’re talking about sports,…
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