Article reprinted with permission from CalChamber. This report for the first year of the 2025-2026 legislative session focuses on California legislators’ votes on California Chamber of Commerce priority bills. This is the 51st vote record the CalChamber has compiled in response to numerous requests from member firms and local chambers of commerce that would like…
Read MoreReprinted with permission from CalChamber California’s landmark 2024 reforms to the Private Attorneys General Act (PAGA) are already showing positive results for employers and employees, according to a new report released by four of the state’s leading employment law firms. Read the report here. Eighteen months after implementation of the reforms, employment law experts report faster…
Read MoreGrowth today is not just about getting noticed; it is about being believed. Whether you are serving customers, leading a team, or managing community relationships, trust has become the foundation that every other result rests on. The Shift from Attention to Assurance For years, businesses measured success in clicks, likes, and foot traffic. The louder…
Read MoreWe’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year. And you’re supposed to stay cheerful, strategic, and…
Read MoreTraditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and looking for ways to avoid the December scramble. In fact, nearly…
Read MoreNovember 1st – December 31st, 2025 This holiday season, let’s make sure every purchase has a purpose. When you choose local, you’re investing in more than a product or service. You’re powering dreams, jobs, and the places that make our community feel like home. Think about your favorite traditions: the café with the best cocoa,…
Read MoreA Guide to Recovering Revenue You Didn’t Know You Were Losing When was the last time you reviewed your business subscriptions? From software to streaming services, you could have hundreds of dollars out there that you had forgotten about. That’s money that’s been quietly slipping through the cracks. Most business owners are so focused on…
Read MoreThink of the person in your circle (even tangentially) who comes to mind when you read the word, “boring.” Who is it? Now ask yourself why you think they’re boring. It’s your opinion, right? Maybe all they do is talk about sports or maybe when you’re talking about sports, they want to talk about the…
Read MoreMastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty. If you want…
Read MoreIf you’ve ever parented a teenager, you know talking back is not to be celebrated. But when it comes to your business website, talking back is the next big trend. Most websites feel like digital brochures. You scroll, you click, you squint at tiny menus-and if you can’t find what you’re looking for in 20…
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