Posts by Ingeborg Houston
9 Customer Loyalty Programs That Work
9 Customer Loyalty Programs That Work Attracting new customers is important, but building loyalty is where long-term success happens. Loyal customers spend more, visit more often, and refer others. According to business.com, they spend 67% more than first-time customers. Cultivating that loyalty takes more than just great service. It takes creativity, consistency, and value-driven engagement.…
Read MoreHelping Customers Move Past “Let Me Think About It”
Helping Customers Move Past “Let Me Think About It” Has this happened to you? Whether online or in-person, there’s a customer who lingers, hesitates. They’re eyeing your item or menu. They’re asking questions about it. You think they’re going to buy and then they walk away or abandon their online cart without making a decision.…
Read MoreTikTok for Small Business: How to Start Selling Today
TikTok for Small Business: How to Start Selling Today With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an…
Read MoreHow to Turn Small Talk Into Big Opportunities
How to Turn Small Talk Into Big Opportunities Let’s be real. Elevator pitches can feel like a late-night infomercial–a robotic recitation of what your business does with an added exclamation point at the end. But for business owners and sales professionals, every interaction is an opportunity. A truly effective elevator pitch transcends mere information delivery.…
Read More10 Ways to Get the Most from Your Chamber Membership
10 Ways to Get the Most from Your Chamber Membership Some people think chambers of commerce work magic—and in many ways, they do. But to see real results and get the most from your membership, you need to be involved. Joining is a smart move, but the true value comes when you actively engage. If…
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