Posts by Ingeborg Houston
CalChamber Vote Record: Major Bills 2025
CalChamber Vote Record: Major Bills 2025 Article reprinted with permission from CalChamber. This report for the first year of the 2025–2026 legislative session focuses on California legislators’ votes on California Chamber of Commerce priority bills. This is the 51st vote record the CalChamber has compiled in response to numerous requests from member firms and local…
Read MoreNew Report Shows PAGA Reforms Already Delivering Promising Results for California Employers
New Report Shows PAGA Reforms Already Delivering Promising Results for California Employers Reprinted with permission from CalChamber California’s landmark 2024 reforms to the Private Attorneys General Act (PAGA) are already showing positive results for employers and employees, according to a new report released by four of the state’s leading employment law firms. Read the report here.…
Read MoreTrust Comes First: Why Growth Depends on Keeping Promises to Customers and Teams
Trust Comes First: Why Growth Depends on Keeping Promises to Customers and Teams Growth today is not just about getting noticed; it is about being believed. Whether you are serving customers, leading a team, or managing community relationships, trust has become the foundation that every other result rests on. The Shift from Attention to Assurance…
Read MoreA Small Business Survival Guide for the Holidays
A Small Business Survival Guide for the Holidays We’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year.…
Read More10 Intentional Ways to Get a Jump Start on Holiday Revenue
10 Intentional Ways to Get a Jump Start on Holiday Revenue Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and…
Read MoreIt’s the most meaningful time of the year — Small Business Season!
It’s the most meaningful time of the year — Small Business Season! November 1st – December 31st, 2025 This holiday season, let’s make sure every purchase has a purpose. When you choose local, you’re investing in more than a product or service. You’re powering dreams, jobs, and the places that make our community feel like…
Read MoreThe Hidden Cash Sitting In Your Business (And How to Find It)
The Hidden Cash Sitting In Your Business (And How to Find It) A Guide to Recovering Revenue You Didn’t Know You Were Losing When was the last time you reviewed your business subscriptions? From software to streaming services, you could have hundreds of dollars out there that you had forgotten about. That’s money that’s been…
Read MoreHow to Fix Your Elevator Pitch
How to Fix Your Elevator Pitch Think of the person in your circle (even tangentially) who comes to mind when you read the word, “boring.” Who is it? Now ask yourself why you think they’re boring. It’s your opinion, right? Maybe all they do is talk about sports or maybe when you’re talking about sports,…
Read More15 Ready-to-Use Social Media Captions for Business Owners
15 Ready-to-Use Social Media Captions for Business Owners Mastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that…
Read MoreTalking Websites: A Game-Changer for Small Business
Talking Websites: A Game-Changer for Small Business If you’ve ever parented a teenager, you know talking back is not to be celebrated. But when it comes to your business website, talking back is the next big trend. Most websites feel like digital brochures. You scroll, you click, you squint at tiny menus—and if you can’t…
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