You already know this but you will never out-doorbuster the big box stores. You are not supposed to. Your power is not in pallets of TVs sold near cost to get people in the door. It is in how people feel when they walk through your door. If you lean into experience, Black Friday can…
Read MoreThe holiday season is a make-or-break time for many small businesses. Shoppers are ready to spend, but they’re also pulled in countless directions-online sales, big-box discounts, and time constraints that make convenience one of the biggest factors in their spending. The best way to rise above the noise isn’t to shout louder, it’s to link arms…
Read MoreTucked in the heart of Dublin, California, SummerWinds Nursery is far more than a traditional garden center-it’s a community hub for garden lovers, novice planters, and seasoned horticulturists alike. With deep roots in California’s gardening culture and a dedication to high-quality plants, expert advice, and sustainable practices, this beloved nursery continues to flourish as a…
Read MoreArticle reprinted with permission from CalChamber. This report for the first year of the 2025-2026 legislative session focuses on California legislators’ votes on California Chamber of Commerce priority bills. This is the 51st vote record the CalChamber has compiled in response to numerous requests from member firms and local chambers of commerce that would like…
Read MoreReprinted with permission from CalChamber California’s landmark 2024 reforms to the Private Attorneys General Act (PAGA) are already showing positive results for employers and employees, according to a new report released by four of the state’s leading employment law firms. Read the report here. Eighteen months after implementation of the reforms, employment law experts report faster…
Read MoreGrowth today is not just about getting noticed; it is about being believed. Whether you are serving customers, leading a team, or managing community relationships, trust has become the foundation that every other result rests on. The Shift from Attention to Assurance For years, businesses measured success in clicks, likes, and foot traffic. The louder…
Read MoreWe’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year. And you’re supposed to stay cheerful, strategic, and…
Read MoreTraditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and looking for ways to avoid the December scramble. In fact, nearly…
Read MoreNovember 1st – December 31st, 2025 This holiday season, let’s make sure every purchase has a purpose. When you choose local, you’re investing in more than a product or service. You’re powering dreams, jobs, and the places that make our community feel like home. Think about your favorite traditions: the café with the best cocoa,…
Read MoreA Guide to Recovering Revenue You Didn’t Know You Were Losing When was the last time you reviewed your business subscriptions? From software to streaming services, you could have hundreds of dollars out there that you had forgotten about. That’s money that’s been quietly slipping through the cracks. Most business owners are so focused on…
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