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TikTok for Small Business: How to Start Selling Today

By Ingeborg Houston | April 19, 2025

With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an under 40 audience, TikTok offers a unique way to…

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How to Turn Small Talk Into Big Opportunities

By Ingeborg Houston | April 13, 2025

Let’s be real. Elevator pitches can feel like a late-night infomercial-a robotic recitation of what your business does with an added exclamation point at the end. But for business owners and sales professionals, every interaction is an opportunity. A truly effective elevator pitch transcends mere information delivery. It’s about forging genuine connections that can blossom…

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10 Ways to Get the Most from Your Chamber Membership

By Ingeborg Houston | April 6, 2025

Some people think chambers of commerce work magic-and in many ways, they do. But to see real results and get the most from your membership, you need to be involved. Joining is a smart move, but the true value comes when you actively engage. If you’ve been wondering whether you’re making the most of your…

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How Real Stories Are Boosting Business Sales

By Michael Langlais | March 30, 2025

Social media is filled with perfect lives-you don’t see the dirty dishes in the sink, or the tears shed. You see the wins and the brags. The same is true of many social media accounts for business. As business owners we want to show our best selves. Anything less is weak and unappealing. Or is…

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Spring into Success with These Fun Marketing Ideas

By Michael Langlais | March 12, 2025

Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee…

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