A Guide to Recovering Revenue You Didn’t Know You Were Losing When was the last time you reviewed your business subscriptions? From software to streaming services, you could have hundreds of dollars out there that you had forgotten about. That’s money that’s been quietly slipping through the cracks. Most business owners are so focused on…
Read MoreThink of the person in your circle (even tangentially) who comes to mind when you read the word, “boring.” Who is it? Now ask yourself why you think they’re boring. It’s your opinion, right? Maybe all they do is talk about sports or maybe when you’re talking about sports, they want to talk about the…
Read MoreMastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty. If you want…
Read MoreIf you’ve ever parented a teenager, you know talking back is not to be celebrated. But when it comes to your business website, talking back is the next big trend. Most websites feel like digital brochures. You scroll, you click, you squint at tiny menus-and if you can’t find what you’re looking for in 20…
Read MoreMaybe you can’t afford a celebrity endorsement like Taylor Swift, but there are still plenty of lucrative opportunities to do something on a local scale. Influence marketing is changing. While businesses once chased celebrity endorsements and mega-influencers with millions of followers, smart companies are discovering that their most powerful brand ambassadors might already be customers…
Read MoreYou’ve polished your website, perfected your elevator pitch, and your product or service genuinely solves real problems. Yet somehow, you keep attracting the wrong customers-the ones who haggle over every penny, make unreasonable demands, or disappear after one purchase. Meanwhile, your dream clients seem to float past, elusive, visiting but not buying. Why? As in…
Read MoreUnless you’ve been living under a rock it’s difficult to avoid all the posts about school starting back up again and summer being over. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year and what has been…
Read MoreDoes your favorite coffee shop have a secret menu? One where the drink’s not on the board, but the regulars know to order? The one that gives you a little more for the same price or offers you a flavor you didn’t even know existed just because you’re a regular. Or maybe you know a…
Read MoreIf the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth: KPIs are just numbers that tell a story…
Read MoreWhen you’re building a small business, it’s easy to focus on the day-to-day grind-inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in. Some businesses think it’s “too corporate” or “too pretentious,” something…
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